The Crosstown - TTC/Metrolinx
Graphic Design / UI / UX / Interaction Design
2010 — 2014
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Graphic Design / UI / UX / Interaction Design
2010 — 2014
The Crosstown - project website - v 2
![](https://freight.cargo.site/t/original/i/17eb380a7b12f8bdd213691afa4567f8cc47f3c45085766410d335255f5bcb83/thecrosstown_home.png)
The Crosstown - project website - v 1
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Early Crosstown brand concepts
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![](https://freight.cargo.site/t/original/i/5bb79e7dca7f8bc375fd8c00cd57424887783ff5b54d3c66c16ab726697e1f69/thecrosstown_home_v1.png)
Early Crosstown brand concepts
![](https://freight.cargo.site/t/original/i/e7d65aca6881a52b208d840635cfa1fc22eeca5caae694addef9c0b6d9ea018c/Screen-Shot-2017-10-30-at-8.50.09-PM.png)
From March 2010 – June 2014, I worked for a communications / community relations team within the TTC’s Transit Expansion Department, working on Transit City and the Eglinton Crosstown transit projects. As a main component of our communications strategy we designed and developed www.thecrosstown.ca. I lead the development of the design standards and guidelines for all our communications and community relations material – print, digital and environmental.
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![](https://freight.cargo.site/t/original/i/8528ee604b7370de7677a0aae27b3bdc215962b4bbd136f557756f10523e0f35/crosstown-logo.png)
![](https://freight.cargo.site/t/original/i/2e7737d75423aff1d6cc8916b826612fbe67c55edbde383d0ad9a55075748a74/crosstownroutemap.jpg)
Route map
Transit City Early concepts
![](https://freight.cargo.site/t/original/i/4b1d95cc0c5b0c5285a83f3722f843e277319bc7a23b21988a0d236c87d7aadd/Transit_City_v1_creative_web-3.png)
![](https://freight.cargo.site/t/original/i/0378945ebc630cd57e0b6a603680ebfc8d002cdfc8ad785f559664c280635405/Transit_City_v1_creative_web-1.png)